The Role of Internet in Marketing Essay Example for Free

The Role of Internet in Marketing Essay In this task I will be discussing a very important subject of today’s world of business which is internet marketing. To start off my task, I am going to give a general idea of history of the internet, general functions it can perform and how the internet has generally changed the society in many different ways and aspects. The history of establishing the internet originally goes back to 1950s and that’s when it first came on the scene, no one ever thought of the possibility that this project of internet would go quite far with the time. Nowadays, there’s no one that doesn’t depend on internet/computer usage. We’d clearly see that most of the important daily processes and work are most likely to be done through the use of the internet; there would be no such big popularity for computers in our today’s society if it wasn’t for the internet. The 1970s was the period when networks were interlinked, 1982 is the date when worldwide network was established and 1995 can be pointed at as the year when internet was widely commercialised. The internet functions in many different areas and it’s always useful and helpful to everyone in order to accomplish their different needs. For example, internet services such as E-mail provides a great mean of communication, not only between businesses (B2B) but also its very useful between businesses and customers (B2C) as well and customers to customers’ (C2C) communications too. The Internet is also considered to be the most common, advantageous and fastest source of gathering information, for instance the services that the internet presents such as the World Wide Web (WWW) holds tremendous amount of information, much of which is easily accessible and available 24 hours per day. Also, another use of internet’s wide services is that you can process payments through it very easily and smoothly; there are so many advantages of online payments/transactions which the internet’s service provides. Some of these advantages include businesses earning more by enabling customers globally to make their own purchases at any time of day or night, which basically means that an online store-front is open for shoppers 24 hours a day, 7 days a week, and 365 days a year. Also, online banking services provided by a lot of banks is considered to be hugely cost effective, that’s because banks don’t need to have too many personnel or clerical staff around to help getting the banking transactions done. Example of B2B: the internet is very useful in B2B operations generally, for instance a company like HM are cooperated with the Royal Mail for the purpose of delivering the goods to customers and that requires HM to be in consistent interaction with the Royal Mail. The internet has made it a lot easier for HM to interact with the Royal Mail and track the items they sent and the orders they receive from their different warehouses across several countries. Example of C2C: there are many examples for how easy the internet has made it for C2C operations and interaction, the example for this would be the service that Facebook and other communication websites provide like Twitter and that service is basically the accessibility to all people to communicate and interact so this interaction can involve customers messaging each others to enquire about products and goods. Now I’m going to relate the marketing mix to internet marketing and how it developed into the extended marketing mix. This will be done by taking each element of the marketing mix, describing how the internet has affected them. Extended Marketing Mix: This marketing mix is a tool which marketers use to describe their marketing strategy. It is constructed of the original 4P’s and it expands the number of manageable variables from the four in the original marketing mix model to seven. Product: there are some products/services that wouldn’t exist without the internet, for instance the service that Skype and Yahoo Messenger provides which includes the ability to make free computer-to-computer calls and the utter cheap calls from computer to phones and mobile phones globally. These services/products are obviously not tangible which means that they’re nonphysical sort of services unlike services such as personal training for instance. Place (non physical boundaries): The internet in itself is considered to be the biggest non-tangible place for communication where most people from all over the world get the chance to communicate and interact. This is widely and commonly used by individuals through websites such as Facebook, Twitter etc. also virtual tours that are web-based accessible gives better experience of getting to discover places that users would generally be unable to interact with, this can be done through Google Earth, Google Maps for instance. Price: Disintermediation is a term that basically defines trading directly without needing any sort of mediation. This word is used to describe many internet-based businesses such as eBay and Amazon, these businesses offer products directly to customers online rather than going through traditional retail channels. By doing so, companies and businesses can sell their products a lot cheaper and faster as well because the goods would be directly delivered to customers without no involvement from the middlemen. It is believed that the internet will transform the way products are bought and sold, and disintermediation is the motivating force behind this revolution. Promotion: Promotion is basically the method by which businesses communicate with customers. By promoting, customers get to make a decision to purchase a product or service. This can be done through the use of internet by nearly most of the online-based companies such as eBay and Amazon, this is called e-mail promotion, eBay and Amazon in particular can reach and target their customer needs and send them matching offers to what they’re interested in through their online marketplace which helps both companies to reach new customers and promote and advertise very widely. This also gives the ability for businesses to spot what their customers’ different needs are and by doing so they can offer them specific products matching their specific needs. Cookies are very helpful on promoting for businesses as well; cookies are basically bits of information associated with the accounts of online market customers’ and shoppers such as on eBay and Amazon, they are normally saved on customers’ computers to make their online shopping experience quicker and easier. Cookies are used by eBay for instance to recognise customers when they sign in to their website for the purpose of remembering their preferences , and by doing so, eBay and Amazon are able to send their customers the offers they’re most likely to be looking to and the products and goods they’re interested in. People: It’s very vital and crucial for any business to have the right people/staff in order to provide sufficient service to the customers. For example, the admin team behind FAQs, forums with other customers. I would say that it’s impossible to close a sales deal without the interaction with customers. Also, the business blogs which are a corporate tool for communicating with customers are very helpful in terms of sharing knowledge and expertise with all the customers. These blogs basically aims at sweeping the business community in a smart way of sharing information about the business online, they’re really an example of an excellent method to share a company’s expertise, build additional web traffic, and connect with potential customers. It’s fundamental for any online-based business to anticipate and understand their customer needs that’s why understanding customers’ profiles in terms of their demographic, psychographic, economic and usage-based segmentation is vital to businesses; in order to achieve that, marketers must get serious about matching their site strategies to the needs of their target customer market segments. Process: Using the internet to do shopping, online banking, and other different types of practices and operations made it a lot easier for businesses as well as different types of people. In our modern world, the internet has grown its popularity and become one of the important methods in linking between businesses and customers as well. One role of internet in business is also the ecommerce websites and online payment solutions that allow people to shop online from the comfort of their homes. Also, another thing the internet has also provided is online banking which has made it a lot easier for people involved in banking activities to manage their accounts, pay bills, and manage their bank accounts generally. Physical Evidence: In terms of Physical Evidence, the internet has provided lots of services that allow the users of it to have access to different types of media resources by which they can gain knowledge about a specific product/service. For example, if someone is thinking of buying a new mobile, they can have access to lots of video reviews of it online in different websites and places. Also the internet has made price comparison service very profitable, that’s because the number of online shopper is increasing daily and the internet has made it at ease for them to compare prices between different online marketplaces such as Amazon and eBay etc.

My Brother Jack :: essays research papers

MY BROTHER JACK 1.There are numerous reasons why this novel is titled My brother Jack. The title My Brother Jack deludes the reader in thinking the novel is based on Jack, yet we find that the prevailing concern is not ‘My Brother Jack’ at all. The title suggests a rewriting of Jack’s life. The novel is also called My Brother Jack because of the fact that the author George Johnston, portrayed as David had a brother named Jack, with whom he shared a good relationship with and was also a prominent person in his life. Since Jack is the person in whom David has the greatest sense of identity and reverence, it may well be an appropriate title. In the novel My Brother Jack David often writes about Jack and recapitulates the episodes of his life with Jack. This is evident in a statement David made about his brother as he was travelling on a train. ‘I saw him suddenly as a find of sunburnt Icarus, a freeman, buoyant and soaring in his own air, in the clear and boundless space of an element families yet new’ (pg 294). It is evident through examples, why the novel was called ‘My Brother Jack’. The title may suggest an account of Jack’s life through the eyes of David. The perception you get is that Jack’s life is of greater importance than David’s. Shifting the novel focus from his own inadequacies, George Johnston tries to in fact get the reader to confront these issues. 2. George Johnston uses the theme of deception all through the novel, through the character of David Meredith. David was the most deceitful character in the novel. He did not care who he hurt on the way to getting away from his plain and mediocre life. David basically hurt everyone in his life that ever cared about him. George Johnston used the theme of deception when David continuously deceived his parents. He lied to his parents about the paintings being his own when they were only a lithograph of Tom Middleton’s work. ‘…I would also bring printed samples of work that Tom Middleton had done, and say that I had lithographed them;’ (pg 83). Through the lies that David told and the pain that he caused it is quite clear that George Johnston has used the theme of deception throughout the novel. 3. There is an obvious contrast between his outer success and his inner failure.

Pygmalian and its appropriation Essay

Texts reflect the context of the time in which they are composed as well as the culture their respective society possess. This is evident in Pygmalion, a play by George Bernard Shaw and its appropriation She’s All that, a film directed by Robert Iscove. In these two texts, the same Pygmalion myth is approached from two different viewpoints to reflect distinctly the context of the time in which each was written. Shaw, through the use of a wide range of dramatic techniques such as language, form, and setting, is able to appropriate the Pygmalion myth to reflect the values and cultural beliefs possessed by society in Victorian England. Similarly, Iscove uses cinematic techniques such as setting, dialogue and costume to appropriate the myth to reflect the casual values and cultural beliefs possessed by 20th century American society. After analysing the two texts, we are able to understand how values have been changed or maintained. Pygmalion derives its name from the famous story in Ovid’s Metamorphoses, in which Pygmalion, disgusted by the loose and shameful lives of the women of his era, decides to create a beautiful statue more perfect than any living woman, named Galatea. Pygmalion goes to the temple of the goddess Venus and prays that she give him a lover like his statue; Venus is touched by his love and brings Galatea to life. Pygmalion and Galatea marry. Shaw creates his own version of the Pygmalion myth by translating this allegory to reflect society in Victorian England. In doing so, he exposes the inadequacy of myth and of romance in several ways. For one, he deliberately twists the myth so that the play does not conclude as euphorically or conveniently, hanging instead in unusual ambiguity. Throughout the play, Shaw portrays the characters belabored by the trivial details of life like napkins and neckties, and of how one is going to find a taxi on a rainy night. These details keep the story grounded and decidedly less romantic. Society in Victorian England would not have agreed with the fairytale ideals that the Pygmalion myth implies, and so, Shaw reflects this discrepancy by questioning the values portrayed in the original myth. Robert Iscove, however, tries to reflect the values of modern day society by producing a light hearted and slapstick version of the myth. This is done by setting the play in an American high school in the early 21st century, and showing relationships between teenagers instead of adults. The ideas of love and marriage have been appropriated into high school ‘flings’ and dating. This in itself produces a lighter version of the myth as the relationships shown are not as serious. To be popular and ‘cool’, teenagers must wear the right clothes, and be seen with the right people at all times. Good grades and moral values have little to do with social acceptance. This is a huge contrast to what was shown in Pygmalion, and therefore helps the reader to understand that values have been changed due to technological advancements, media influence on adolescents and the feminist movement. One of the issues discussed in both texts is one of socioeconomic division, and this is shown through means of language (Pygmalion) and costume (She’s All that). Shaw believed that English spelling did not have much reasonable relationships to its pronunciation. This difficulty helps to perpetuate the low dialects which immediately identify the speakers as either humble ones or ones of poor education. Such dialects are an important factor in the division of people into social classes. â€Å"Every time an Englishman opens his mouth, some other Englishman despises him.† – Preface. This is shown in the first scene of the play, as Eliza (a poor flower seller) is immediately judged about her social class as soon as she speaks. THE NOTE TAKER â€Å"A woman who utters such depressing and disgusting sounds has no right to be anywhere – no right to live. Remember that you are a human being with a soul and the divine gift of articulate speech: that your native language is the language of Shakespeare and Milton and the Bible; and don’t sit there crooning like a bilious pigeon†¦Ã¢â‚¬  (Pygmalion p. 27) THE NOTE TAKER â€Å"You see this creature with her kerbstone English: the English that will keep her in the gutter to the end of her days†¦Ã¢â‚¬  (Pygmalion p.27) It is also evident that social class determines whom a person will date or consider marrying, and may only marry someone who is in the same social class as them. In She’s All That, Iscove uses contrasting images of costume and setting to show the social class division and various stereotypical groups present in 21st century society. Social division is portrayed in a jocular and humorous way as it is set in an American high school instead of the ‘real world’. As the movie is based on adolescents, social status is not determined by the amount of education or values a person possesses, but instead on their fashion sense or audaciousness. E.g. Laney Boggs is an intelligent, artistic and rational girl who is seen as being at the bottom of the social ladder due to her paint splattered overalls and baggy shirts, whereas Taylor, who is one of the most popular girls in high school, has only achieved this status due to her sexy appearance and brazen behavior. After comparing the two texts, it was evident that values regarding social class have dramatically changed. During the early 1900’s, language, etiquette, birth/family and wealth were what decided where a person fitted into the social ladder, whereas two hundred years later, this is no longer the case. Society in the early 21st century believed that appearances, character and social connections are what take you ‘to the top’. The two texts also explore the meaning of the ideal woman. In Pygmalion, Henry Higgins picks up Eliza Doolittle to teach her phonetics and thereby `make her into a lady.’ This shows what his idea of a real lady must be. Higgins convinces Eliza to let him transform her into a proper aristocratic lady who speaks proper English, so that she is able to fit in with the upper class. Eliza’s growth involves increasing self-realization, an evolution from a lower to a higher state of being, and an important quality that is sometimes not innately there and must be developed. Pygmalion spent great time and effort in creating his ideal woman. This gives hope to society, especially the lower classes, that one can change and succeed if they just try hard enough. Eliza Doolittle would not have questioned her morals and  boundaries set by society for a girl of no means. Hence the constant recitation of â€Å"I am a good girl, I am!† Robert Iscove also transforms the main character, Laney so that she is able to fit into a higher social class in high school and become the ideal woman, yet this is done simply by applying makeup and wearing revealing clothes and being seen to socialize with the right crowd. Iscove purposely shows a quick makeover to illustrate that late 20th century society believed that the ideal woman was not necessarily one of etiquette and intelligence, but simply one which looked good, knew the right people and was bold enough to challenge her boundaries. From the aforementioned it is clear that both texts reflect the time frame in which they were composed and provide insight into the way values have been maintained and changed. Both Bernard Shaw’s, Pygmalion and its modern appropriation by Robert Iscove, She’s All That convey the context and culture in which they were written and explore ideas of social division, the denotation of the ideal woman and debate the relevance of the Pygmalion myth in their respective societies.

Pictures of the Dachau Concentration Camp